As a voice-over artist, finding work can be a daunting task, especially if you’re just starting out. However, with the right strategies and follow-through, you can increase your chances of finding voice-over work. In this article, we’ll explore some tips for prospecting and follow-through in the voice-over industry.
- Identify potential clients
The first step in finding voice-over work is identifying potential clients. These could be advertising agencies, production companies, animation studios, or any other businesses that might require voice-over services. You can use online directories, industry publications, or social media platforms to research potential clients.
- Reach out to potential clients
Once you’ve identified potential clients, the next step is to reach out to them. This could be through email, phone, or social media. When reaching out, be professional and concise, and focus on how you can provide value to their business. Include a demo reel or samples of your work, and be sure to follow up if you don’t hear back initially.
- Attend industry events
Attending industry events can be a great way to meet potential clients and network with other professionals in the voice-over industry. Look for events like trade shows, conferences, or networking events in your area. Come prepared with business cards and a pitch to introduce yourself to potential clients.
- Follow up with potential clients
Following up is key to securing voice-over work. After reaching out to potential clients, be sure to follow up within a week or two to check if they’ve had a chance to review your materials. If they haven’t, offer to send them again or schedule a call to discuss your services further.
- Stay organized
Staying organized is essential for prospecting and follow-through in the voice-over industry. Consider using a CRM (customer relationship management) tool to keep track of potential clients, follow-up dates, and other important information. This will help you stay on top of your outreach and ensure that you don’t miss any opportunities.
- Be persistent
Persistence is key to finding voice-over work. Don’t be discouraged if you don’t hear back from potential clients right away. Keep reaching out and following up, and eventually, you’ll start to see results. Remember that building relationships and securing clients takes time, so be patient and persistent in your efforts.
- Provide exceptional service
Once you’ve secured voice-over work, it’s important to provide exceptional service to your clients. Communicate clearly and professionally, deliver work on time, and be open to feedback and revisions. By providing excellent service, you can build a loyal client base and increase your chances of securing repeat work in the future.
- Ask for referrals
Asking for referrals can be a great way to expand your client base and find new opportunities. After completing a project for a client, consider asking if they know of any other businesses that might benefit from your services. You can also consider offering incentives for referrals, such as a discount on future work.
In summary, finding voice-over work requires a combination of prospecting and follow-through. Identify potential clients, reach out to them in a professional manner, attend industry events, stay organized, be persistent, provide exceptional service, and ask for referrals. By taking these steps, you can increase your chances of finding voice-over work and building a successful career in the industry.