Commercial voice-over work is a competitive field, and standing out requires a unique approach. If you want to succeed in commercial voice-over work in 2023, consider the following tips:

  1. Understand the Brand

Before you start recording, make sure you have a clear understanding of the brand you are representing. Study the brand’s voice and tone, and make sure your delivery is in line with their overall messaging.

  1. Focus on Authenticity

In today’s market, consumers value authenticity. Avoid sounding too rehearsed or “sales-y” in your delivery. Instead, focus on delivering a genuine and relatable performance that resonates with listeners.

  1. Use Emotion

Emotion is a powerful tool in commercial voice-over work. Experiment with different emotions, such as excitement, urgency, or humor, to help engage listeners and convey the desired message.

  1. Nail the Delivery

The delivery of your commercial voice-over is key. Practice your pacing, emphasis, and tone to ensure you are delivering a clear and effective message. Consider practicing with a metronome to help develop a consistent pacing.

  1. Vary Your Tone

Varying your tone can help keep listeners engaged and interested. Experiment with different tones, such as high-energy, serious, or conversational, to find what works best for the brand and the message.

  1. Be Versatile

Being versatile is important in commercial voice-over work. Practice delivering scripts for different types of products and services, and experiment with different styles and genres. This will help you develop a range that can adapt to different types of commercial projects.

  1. Know Your Strengths

Identify your strengths as a voice-over artist and focus on emphasizing those strengths in your commercial work. Whether it’s your natural tone or your ability to convey emotion, highlighting your strengths can help set you apart in a competitive field.

  1. Keep it Concise

Commercial scripts are often short and to the point, so it’s important to keep your delivery concise as well. Practice delivering the script in a clear and concise manner, without sacrificing emotion or authenticity.

  1. Stay Professional

Maintaining a professional demeanor is crucial in commercial voice-over work. Communicate clearly and promptly with clients, and always meet deadlines. Additionally, avoid using unprofessional language or behavior on social media, as this can negatively impact your reputation in the industry.

  1. Keep Learning

Continuous learning is important in any field, and commercial voice-over work is no exception. Attend workshops, take classes, and seek feedback from industry professionals to continue improving your skills and staying up-to-date with industry trends.

In conclusion, commercial voice-over work requires a unique approach that emphasizes authenticity, emotion, and versatility. To succeed in this competitive field in 2023, focus on understanding the brand, using emotion, nailing the delivery, varying your tone, being versatile, knowing your strengths, keeping it concise, staying professional, and continuing to learn and grow. With these tips, you can stand out in the world of commercial voice-over work and achieve success in 2023.