As a voice-over artist, understanding how to price your services is an essential part of building a successful career. Your rate card will depend on various factors, such as your level of experience, the type of work you are doing, and the industry you are working in. In this article, we will provide you with a guide on how to set your rate card and give you an idea of what you can earn as a voice-over artist in 2023.
Factors That Affect Your Rate Card
Your level of experience is one of the most significant factors that affect your rate card. If you are just starting, you may charge a lower rate compared to a more experienced voice-over artist. However, as you gain more experience and establish yourself in the industry, you can increase your rates accordingly.
- Type of Work
The type of work you are doing will also affect your rate card. For instance, a commercial voice-over may command a higher rate than a narration for a corporate video. Similarly, video game voice-overs may pay more than audiobooks or e-learning content.
The industry you are working in can also affect your rate card. For instance, the rates for voice-overs in the advertising industry may be higher than the rates for the education industry. Knowing the industry standard rates will help you set your rates accordingly.
Usage refers to how the content will be used. If a commercial is going to be aired on national television, it will have a higher rate compared to a commercial that will only be shown on the internet. Knowing the usage of your work will help you set your rates appropriately.
How to Set Your Rate Card
- Research Industry Standard Rates
The first step in setting your rate card is to research the industry standard rates. You can research online or join voice-over forums to get an idea of what other voice-over artists are charging. You can also speak to industry professionals to understand the rates for different types of work.
- Assess Your Experience
Assess your level of experience and compare it with the industry standard rates. If you are just starting, you may charge a lower rate, but as you gain more experience, you can increase your rates.
- Consider Your Expenses
Consider your expenses, such as studio rental, equipment, and software costs, when setting your rate card. You need to factor in your expenses to ensure you are earning a profit.
- Consider the Type of Work
Consider the type of work you are doing when setting your rate card. For instance, a commercial voice-over may command a higher rate than a narration for a corporate video.
- Factor in Usage
Factor in the usage of your work when setting your rate card. If the content will have a broader reach, it will command a higher rate.
Voice-over Artist Earnings in 2023
The earnings of a voice-over artist can vary depending on various factors. According to the 2021 Global Voice Acting Academy, the average rate for a 60-second commercial in North America ranges from $250 to $800. However, rates can vary based on the factors we discussed earlier.
The earnings of a voice-over artist also depend on the volume of work they are getting. A successful voice-over artist can earn anywhere from $50,000 to $250,000 a year or more.
In addition to the standard rates, voice-over artists can earn additional income through residuals. Residuals are payments made to voice-over artists for the continued use of their work. For instance, if a commercial is aired on television multiple times, the voice-over artist may earn additional payments.
Setting your rate card as a voice-over artist requires understanding the industry standard rates, assessing your level of experience, and considering your expenses. The rates